Teri Baaton Mein Aisa Uljha Jiya scored an even better Friday than Thursday as it started its Week 2 campaign at the box office. On Thursday, the film had netted Rs. 3 crores and now on Friday it has gone up to accumulate Rs. 3.21* crores. This is good because usually there is at least a bit of a dip that comes in but here the numbers have gone up. Agreed that there is no new major release in theatres and also there is a weekend kick-start factor that comes in. Still, any sort of growth is always welcome and this is the kind of welcome trend that helps a film.
It further goes on to show that how BOGO offer had a very limited role to play in the film's run and it’s the merits that are bringing in footfalls. Otherwise with no such offer on Friday, the collections would have read relatively lower. However that has not happened and with the collections going up instead, the footfalls are even stronger now.
From here, it's all about the Saturday growth now. As was seen in case of Fighter in its second week, the film had grown quite well from Friday to Saturday, and that set the momentum well enough to allow it a good second week. Now the Shahid Kapoor and Kriti Sanon starrer should also show good growth today and it has to be seen how big does it turn out to be. Further to that there should be consolidation on Sunday which means in its overall lifetime total, the sci-fi romcom should add on well over and above Rs. 50* crores that it has collected so far.
Note: All collections as per production and distribution sources
from Box Office Special Features - Bollywood Hungama https://ift.tt/4c6biQl
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