Box Office Prediction: Teri Baaton Mein Aisa Uljha Jiya to open in Rs. 5-7 crores range; to benefit from word of mouth

This Friday sees the release of Teri Baaton Mein Aisa Uljha Jiya in theatres. The film was announced some time back and there was quite some intrigue around what would be the eventual title. Since there were hints that this one is a love story between a human and a robot, one expected something really 'hatke'. Hence, when it was eventually revealed as Teri Baaton Mein Aisa Uljha Jiya, it was rather interesting since in the current era, such kind of long titles bring back memories from the 90s when these were in vogue.

Coming to the core of the film, this Shahid Kapoor and Kriti Sanon starrer is primarily relying upon the humor quotient, and every importantly, the music. With Shahid Kapoor and Kriti Sanon coming together for the first time ever, the entertainment quotient had to be special and music too catchy. The promo gives a good enough indication for the former and as for the latter part, it's picking up well amongst the youngsters.

The film releases at a time when audiences have been waiting for a family entertainer. It would be 15 days since the release of Fighter and while for the multiplex audiences there should be some unique proposition in the offering, for the masses it would be about catching fancy of the music and the lead pair, with the core content (love story between a human and a robot) relying upon word of mouth. As a result, the start of the film should be on a fair enough note with Rs. 5-7 crores on the cards, and post that it would be about word of mouth coming into play.

from Box Office Special Features - Bollywood Hungama https://ift.tt/fTQkuw4