After taking a very good start on Friday when Rs. 6.12 crores came in, Article 370 came on its own on Saturday with consistent footfalls all over again. In fact, the film had played on reduced ticket rates on Friday but now on Saturday the prices have come to normal as well. This turned out to be a double whammy for the film as the collections zoomed further to Rs. 9.08 crores.
Now even if the collections would have stayed at the same levels, it wouldn't have been bad since a large chunk of audience had anyways watched the film on Friday, and as a result the footfalls could have been lesser. However, none of that happened for the film since word of mouth is quite strong and as a result of that more and more people have been excited well enough to catch it in theatres. In fact, not just the class audience but even a good segment of masses is patronizing the film as well due to several fiery dialogues and clap-worthy scenes.
The Yami Gautam starrer has now moved up to Rs. 15.20 crores and with further growth on the anvil today, the collections will rather comfortably go past the Rs. 25 crores milestone. That would be truly remarkable for the film since even if that would have been an entire Week One number, the controlled budgeted film would still have been rather comfortably placed.
Note: All collections as per production and distribution sources
from Box Office Special Features - Bollywood Hungama https://ift.tt/7ev0CjM
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